įrom 1991 until its demise, Sears ran the Craftsman Club customer loyalty program, one of the oldest such programs by a retailer. Evolv tools also have a lifetime warranty but require that the customer have the original dated receipt to make a claim. The Companion tool line was itself discontinued and replaced by the "Evolv" tool line in 2008, with a focus on homeowners and DIYers. The Sears tool line was discontinued in the late 1980s and replaced by the "Companion" tool line.
The company also used the "Dunlap" name for its lesser quality tools from the late 1930s until the late 1950s. The lowest tier was originally branded "Sears". The standard Craftsman line is marketed as being comparable in quality to other mid-price brands including UltraPro (NAPA), Westward, Husky, and Kobalt.
#Stanley tool box professional#
Craftsman Professional and Craftsman Industrial are marketed as being comparable to brands like Cornwell Quality Tools, SK, Snap on, Proto, Mac, and Matco. Sears's tool line, like many of its other product lines, used a " good, better, best" pricing structure, with the Craftsman brand as the middle tier and Craftsman Professional or Craftsman Industrial as the highest tier. Barrows' successor, Tom Dunlap, upgraded the quality of the tools and added chrome plating to them as America moved into the automobile age. The brand's early customers were mostly farmers. Arthur Barrows, head of the company's hardware department, liked the name Craftsman and reportedly bought the rights to use it from the Marion-Craftsman Tool Company for $500 (equivalent to $8,423 in 2022). The Craftsman trademark was registered by Sears on May 20, 1927. History Companion logo Craftsman Evolv logo
#Stanley tool box license#
In March 2017, Stanley Black & Decker acquired the Craftsman brand from Sears Holdings, which retained a limited license for Craftsman products. After the Sears–Kmart merger, the tools were also for sale in Kmart stores and through several other retailers. They were first sold in 1927 through the Sears catalog and in Sears retail stores. Originally a house brand established by Sears, the brand is now owned by Stanley Black & Decker.Īs with all Sears products, Craftsman tools were not manufactured by Sears during that company's ownership, but made under contract by various other companies. Hand tools, power tools, lawn and garden equipment, work wearĮvolv, Craftsman Professional, Craftsman Industrial, Companion, DunlapĬraftsman is a line of tools, lawn and garden equipment, and work wear. Line of tools, lawn and garden equipment, and work wear
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